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Research papers

A debrief through a virtual reality window

In research a big part of our role is how we communicate findings. However the world of communication is rapidly changing, so, as researcher, we have to keep up and adapt the way we communicate. In this paper will demonstrate how we utilised Virtual...

Catalogue: Congress 2016: #WOW
Authors: Paul Labagnara, Alastair Liptrot
Company: The Lab Strategy & Planning
September 22, 2016
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Citation

Labagnara and Liptrot (2016a, September 22). A debrief through a virtual reality window. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-debrief-through-a-virtual-reality-window


Research papers

Cultural anchoring

Managing the complexities of brand architecture has never been more challenging. Product commoditisation and competitive intensification have heightened the importance of building deep brand connections with target audiences. Meanwhile, market...

Catalogue: Congress 2014: What Inspires?
Authors: Neale Cotton, Julian Dunne
Company: The Lab Strategy & Planning
September 10, 2014
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Citation

Cotton and Dunne (2014a, September 10). Cultural anchoring. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/cultural-anchoring